
In another sign that even the rich are suffering in this crisis, a deal to purchase the Kaufmann House, a famous modernist design by architect Richard Neutra, fell apart recently. The Palm Springs home was promoted as a work of art and sold last May at auction house Christie's for $19 million.
But that deal came undone. It's listed now for $12.9 million. Edgar Kaufmann, by the way, was a department store mogul from Pittsburgh who also commissioned Frank Lloyd Wright's famous Fallingwater. He knew something about markdowns.
According to a recent account in the Los Angeles Times, the present owners, a divorcing couple--he's a big wig at bond giant Pimco, have invested about $11 million in the property.
First American CoreLogic, a data supplier, says that in the July-September period, 18% of all properties with a mortgage were underwater--that is, worth less than the outstanding debt.
The company's data includes over 80% of all mortgages.
Here are some points from the press release:
• Over 7.5 million mortgages or 18% of all properties with a mortgage were in a negative equity position as of the end of September 2008. There are an additional 2.1 million mortgages that are approaching negative equity. These are defined as mortgages within 5% of being in a negative equity position. Negative-equity and near-negative equity mortgages combined account for over 23% of all properties with a mortgage.•
The distribution of negative equity is heavily skewed to a small number of states. Nevada and Michigan have the highest percentages of negative equity - Nevada led the nation with an estimated 48% and Michigan was second with 39%. Five other states have negative equity shares in excess of 20%: Florida (29%), Arizona (29%), California (27%), Georgia (23%), and Ohio (22%).
. New York has the lowest share of mortgages in negative equity at 7%, followed closely by Hawaii (8%), Pennsylvania (9%) and Montana (10%).
Guest blog from BusinessWeek's Mara Der Hovanesian:
The latest sign that the exuberance has ended: the Web’s dancing cowboys have all but disappeared. In the housing boom’s go-go days, LowerMyBills.com, one of the Internet’s biggest advertisers, plastered the Internet with banner ads that featured animated roof-top dancers and knee-slapping cowboys to grab the attention of consumers comparison-shopping for mortgages.
But who feels like dancing a jig these days? In early October the company, a unit of credit agency Experian, quietly pulled those slightly surreal images for another: a grainy video clip featuring a screaming woman holding a baby. The inspiration for the new ad was “to tap into the Halloween spirit,” according to a company spokeswoman.
Ad spending by LowerMyBills.com ballooned from $79 million in 2006 to $128 million in 2007 before subsiding to $30 million in the first half of 2008, according to TNS Media Intelligence.

The company is a unit of the credit agency Experian